Q2 Truth in Advertising: Introduction
Introduction
In this Quest, you’ll dive into the world of ads and marketing! You’ll discover the clever tricks advertisers use to convince you to buy their products or services. You’ll also explore how catchy slogans help people remember brands and what makes them seem valuable.
learning objectives
I can:
- Be a responsible online consumer.
- Protect myself from online scams and rip-offs.
- Create an advertisement demonstrating my learning.
Have you ever been taken by false advertisement? Play the video below and think about your experiences with advertising.
A short Message from the "False Advertising Industry"
Direct link (3:24 min.)
Competencies & Standards
MITECS Michigan Integrated Technology Competencies for Students, and
1. Empowered Learner
c. Use technology to seek feedback that informs and improves their practice and to demonstrate their learning in a variety of ways
d. Understand the fundamental concepts of technology operations, demonstrate the ability to choose, use and troubleshoot current technologies and are able to transfer their knowledge to explore emerging technologies
2. Digital Citizen
a. Cultivate and manage their digital identity and reputation and are aware of the permanence of their actions in the digital world
b. Engage in positive, safe, legal and ethical behavior when using technology, including social interactions online or when using networked devices
d. Manage their personal data to maintain digital privacy and security and are aware of data-collection technology used to track their navigation online
5. Computational Thinker
b. Collect data or identify relevant data sets
Websites and Documents
Websites
Videos from Outside Sources
- A Short Message from the False Advertising Industry YouTube (3:24 mins.)
- What Happens When You Order A $29 Mini Laptop From A Facebook Ad? YouTube (4:50 mins.)
- What is Bait and Switch? YouTube (1:41 mins)
21t4s Documents & Quizzes