Q2 Truth in Advertising: Ad Creator
Create an Advertisement
Now it’s your turn to step into the spotlight! You’ll create your own eye-catching, scroll-stopping ad to wow your classmates and convince them your product is the must-have of the year. Do you have what it takes to be the top seller in class?
Step 1. Let’s see how sharp your memory is! Most popular brands have catchy slogans—short, clever phrases that stick in your head and make you think of their product right away. Can you recognize them all? Open up the Slogan Worksheet and test yourself: how many brands and their slogans can you name in just 3 minutes? Ready… set… go!
Step 2. Next, open this Advertisement Poster Document to create a poster. You will add an image of the product you want to persuade your classmates to purchase. You will also create a slogan to help convince them- Slogan Creator- Shopify for assistance in developing a good slogan.
Step 3. Last, you will choose an advertising technique: Having Fun, Emotional Appeal, Promotion, Endorsement, Complement, Bribe, or Facts and Statistics.
After the posters have been created, the teacher will share them in class. The following will be discussed about each poster if time allows.
- Is there anything misleading about the ad?
- What does the fine print say, and why is it important?
- What do others like about the ad?
Competencies & Standards
MITECS Michigan Integrated Technology Competencies for Students, and
1. Empowered Learner
c. Use technology to seek feedback that informs and improves their practice and to demonstrate their learning in a variety of ways
d. Understand the fundamental concepts of technology operations, demonstrate the ability to choose, use and troubleshoot current technologies and are able to transfer their knowledge to explore emerging technologies
2. Digital Citizen
a. Cultivate and manage their digital identity and reputation and are aware of the permanence of their actions in the digital world
b. Engage in positive, safe, legal and ethical behavior when using technology, including social interactions online or when using networked devices
d. Manage their personal data to maintain digital privacy and security and are aware of data-collection technology used to track their navigation online
5. Computational Thinker
b. Collect data or identify relevant data sets
Websites and Documents
Websites
Videos from Outside Sources
- A Short Message from the False Advertising Industry YouTube (3:24 mins.)
- What Happens When You Order A $29 Mini Laptop From A Facebook Ad? YouTube (4:50 mins.)
- What is Bait and Switch? YouTube (1:41 mins)
21t4s Documents & Quizzes