Q3 Digital Deceptions: Clickbait Trap
Hook, DOn't Trick!
Now that our Media Club crew knows how to defend the studio inbox, it's time to step into the creator’s chair. This challenge is all about the fine line between curiosity and deception: How do we write exciting titles for our Media Club that draw viewers in without resorting to unethical clickbait?
Play the short video below to learn more about Clickbait! While it is playing think about:
- What words or pictures grab your attention online?
- Have you ever wanted to click on something and then felt tricked?
- What makes you click on a post or video when you are on social media or the internet?
Direct link (2:33 min.)
Interactive Challenge: The Hype vs. Truth Meter
Ready to test your instincts as both a media creator and a smart consumer?
Step 1. Use the Hype vs. Truth Meter to analyze 10 different headlines.
- Remember! Screenshot your Quest Completion Screen at the end of the app exercise.
Step 2. Connect with your Crew! After completing the Hype vs. Truth activity, find a partner from your Media Club crew and discuss:
- What is the key difference between making a headline exciting versus making it deceptive or a scam?
- Imagine you are making a video about an upcoming school event. How can you write a title that creates genuine interest without using unethical clickbait tactics?
Step 3. Create Your Headlines
- In your Student Portfolio, create your own “clickbait” headline.
- Then revise/rewrite it so that it is truthful, but still engaging to capture a reader’s attention.
- Pick a school, tech, gaming, or your own favorite topic and create two contrasting headlines on your slide.
Step 4. Check out the Q3 Hype vs. Truth Slide Instruction for Student Portfolio for more instructions.
Competencies & Standards
MITECS Michigan Integrated Technology Competencies for Students, and
1. Empowered Learner
a. Connect their learning needs, strengths, and interests to their goals and use technology to help achieve them and reflect on their progress.
c. Use technology to seek feedback that informs and improves their practice and to demonstrate their learning in a variety of ways.
2. Digital Citizen
a. Manage their digital identity and understand the lasting impact of their online behaviors on themselves and others, and make safe, legal, and ethical decisions in the digital world.
c. Safeguard their well-being by being intentional about what they do online and how much time they spend online.
d. Take action to protect their digital privacy on devices and manage their personal data and security while online.
5. Computational Thinker
b. Collect data or identify relevant data sets, use digital tools to analyze them and represent data in various ways to facilitate problem-solving and decision-making.
6. Creative Communicator
b. Create original works or responsibly repurpose or remix digital resources into new creations.
Websites and Documents
Videos
- T19Q3 The Scammer’s Playbook (3:35 min.)
What is Clickbait? (1:30 min.)
Websites
21T4S Resources
- Q3 Hype vs. Truth Slide Instruction for Student Portfolio
- Q3 Threat Scanner slide deck
- Vocabulary Quizlet


