Q2 Ad Creator: Marketplace Navigation
Navigating the Digital Marketplace
You’ve learned the Advertiser's Playbook; hunted down weasel words and analyzed how companies try to steer your feelings. Now, it's time to put those skills to the test in the real world.
Your Media Club channel is gaining traction; the views are up, and suddenly, the emails are rolling in. Brands want to work with you. But remember: once you sell your audience's trust, you can't buy it back.
In this final Ad Creator activity, you will step into two different simulators to prove you can navigate the digital marketplace safely and ethically.
Part 1. The Smart Shopper Challenge
Before you can sell an ad, you need to prove you can't be tricked by one.
- Once in the simulator, select the Start exploring button.
- Navigate the scenarios by identifying the hidden persuasion techniques and misleading claims.
- Now, launch the Q2 Smart Shoppers Simulator.
Part 2: The Sponsorship Desk.
You are now the Media Club President. Brands are offering you free gear and cash, but not all of these deals are honest.
- Once in the simulator:
- Read through each brand offer (cue).
You must decide which sponsorships to accept, which to reject, and how to properly disclose the deals to your audience so you don't break the law (or your viewers' trust).
Now, launch the Q2 Sponsorship Desk Simulator.
Portfolio Submission
Once you successfully complete both simulators, you will receive two digital completion badges (or certificates).
- Capture the Evidence: Take a screenshot of your final completion screens for BOTH the Smart Shoppers and Sponsorship Desk activities.
- Update Your Portfolio: Upload the screenshots to your Student Portfolio under the Quest 2 section. This is your official proof that you are cleared to handle advertising for the club!
Competencies & Standards
MITECS Michigan Integrated Technology Competencies for Students, and
1. Empowered Learner
a. Connect their learning needs, strengths, and interests to their goals and use technology to help achieve them and reflect on their progress.
c. Use technology to seek feedback that informs and improves their practice and to demonstrate their learning in a variety of ways.
2. Digital Citizen
a. Manage their digital identity and understand the lasting impact of their online behaviors on themselves and others, and make safe, legal, and ethical decisions in the digital world.
c. Safeguard their well-being by being intentional about what they do online and how much time they spend online.
d. Take action to protect their digital privacy on devices and manage their personal data and security while online.
5. Computational Thinker
b. Collect data or identify relevant data sets, use digital tools to analyze them and represent data in various ways to facilitate problem-solving and decision-making.
Websites and Documents
21T4S Websites