buyer beware

Q2 Ad Creator: Slogans

19. Smart Cart

Activity 2: The Weasel Hunt

With your Media Club Team:

Step 1. The Advertiser's Claim

  • Read each claim in the Weasel Hunt document with your group. 
  • What is the company actually promising? Rewrite each one as a plain, honest sentence.
  • Now open, copy, and save (download & same) Q2 The Weasel Hunt doc.

Image is a direct link to the Weasel Hunt doc.

Step 2. Team Discussion

  • None of these statements is a lie. So why do they feel misleading?

Activity 3: Slogan Lab

Your Media Club needs a slogan. In your group you will be completing the following steps in the Slogan Lab activity linked below.

Step 1. Write three possible slogans for your Media Club — short enough to remember, specific enough to mean something.

Step 2. Trade with another group. Can they tell what your Media Club actually does from the slogan alone?

Step 3. Pick your best one and add it to your Student Portfolio.

Step 4. Now open, copy, and save (or download) the Q2 Slogan Lab activity.

Top screenshot of the activity document directly linked to the document.

Watch for: If your slogan works just as well for a shoe company, a bank, and a cereal, it's a glittering generality. Make it yours!

19.Q2 Analyzing

19.Q2 Marketplace 

19.Q2 Student Checklist 

 

19.Q2 Teacher Guide


MITECS Michigan Integrated Technology Competencies for Students, and

ISTE Standards for Students

1. Empowered Learner
a. Connect their learning needs, strengths, and interests to their goals and use technology to help achieve them and reflect on their progress.
c. Use technology to seek feedback that informs and improves their practice and to demonstrate their learning in a variety of ways.
 

2. Digital Citizen
a. Manage their digital identity and understand the lasting impact of their online behaviors on themselves and others, and make safe, legal, and ethical decisions in the digital world.
c. Safeguard their well-being by being intentional about what they do online and how much time they spend online.
d. Take action to protect their digital privacy on devices and manage their personal data and security while online.

5. Computational Thinker
b. Collect data or identify relevant data sets, use digital tools to analyze them and represent data in various ways to facilitate problem-solving and decision-making.


21T4S Document