buyer beware

Q2 Ad Creator: Slogans

19. Smart Cart

Activity 2: The Weasel Hunt

With your Media Club Team:

Step 1. The Advertiser's Claim

  • Read each claim in the Weasel Hunt document with your group. 
  • What is the company actually promising? Rewrite each one as a plain, honest sentence.
  • Now open, copy, and save (download & same) The Weasel Hunt doc.

Image is a direct link to the Weasel Hunt doc.

Step 2. Team Discussion

  • None of these statements is a lie. So why do they feel misleading?

Activity 3: Slogan Lab

Your Media Club needs a slogan. In your group:

Step 1. Write three possible slogans for your Media Club — short enough to remember, specific enough to mean something.

Step 2. Trade with another group. Can they tell what your Media Club actually does from the slogan alone?

Step 3. Pick your best one and add it to your Student Portfolio.

Watch for: If your slogan works just as well for a shoe company, a bank, and a cereal, it's a glittering generality. Make it yours!


19.Q2 Analyzing

19.Q2 Marketplace 

19.Q2 Student Checklist 

 

19.Q2 Teacher Guide


MITECS Michigan Integrated Technology Competencies for Students, and

ISTE Standards for Students

1. Empowered Learner
c. Use technology to seek feedback that informs and improves their practice and to demonstrate their learning in a variety of ways
d. Understand the fundamental concepts of technology operations, demonstrate the ability to choose, use and troubleshoot current technologies and are able to transfer their knowledge to explore emerging technologies

2. Digital Citizen
a. Cultivate and manage their digital identity and reputation and are aware of the permanence of their actions in the digital world
b. Engage in positive, safe, legal and ethical behavior when using technology, including social interactions online or when using networked devices
d. Manage their personal data to maintain digital privacy and security and are aware of data-collection technology used to track their navigation online

5. Computational Thinker
b. Collect data or identify relevant data sets

Websites

Videos from Outside Sources

21t4s Documents & Quizzes